TYPOGRAPHY

Typography is an art of selecting and arranging TEXT distribution arrangements in the available spaces, to create a certain impression, so it can help readers to get a comfort to read as much as possible.

The text and article have very important meaning for humans. In fact, the name of civilization or historical period marked by familiar events written by humans.

Ages before there was writing often referred to prehistoric times. If you look to the book or to a computer screen, You will see the letters and writings. In any street you will see the writing to. In clothing, the bodies of cars and aircraft, even in prehistoric caves you can find the post. Besides images, TEXT is the way for humans to communicate through visual.

People who expert in Typography is called TIPOGRAPHER

The Principles of Typography

1. Legibility
The quality of the letters to make the letters readable

2. Readibility
Use of the letter with due regard to do with the other letters so readable

3. Visibility
The ability of a letter, word, sentence in art of visual communication can be read within a certain distance

4. Clarity
Ability of letters in the design can be read and understood by the intended observer

Syntax Letter

Syntax Letter :
merging of letters to obtain a new form of configuration

Something that should be noted in the letter syntax:
1. Contras: different typeface, different characters
2. Simplicity: negative-positive is not too complex
3. Proporsi: between the visible and does not seem to be right so that legible

Synthesis: combining the elements into a single entity

Overlapping: the accumulation of elements into one

TEXT MEASUREMENT SYSTEM IN TYPOGRAPHY

Covers;
1. height of letters
2. length of row letters
3. distance between letters (kerning)
4. distance between lines (leading)

Typographic measurement units;
Point: high of the letters
Pica: long of the letter
Units: spacing between letters

1 Pica: 12 pt
1 inch: 8 Pica (1 inch = 2.359 cm)
1 inch: 72 pt

TYPE SIZE
1. Display type: for the title (headline), in order to draw attention, size must be more than 18 pt
2. Text Type: text (text), the body text size to 14 pt under

CLASSIFIED LENGTH OF LETTERS
Ideal length: 2 eyespan
Normal: approximately 5 to 6.5 / 12-15 Pica
Lines that are too long can make the reader lose starting point (starting point line)

* Eyespan is eye visibility without having to move the head

The distance between letters (kerning)
Should not be too close / too far

Distance between lines (leading)
Should not be too close because it resulted in the same line read two times, should not be too far because the cause readers to lose the starting point