Tips For Brochures Design

1. paper size, preferably 1 / 2 A4 (15 x 21 cm), not too big not too small, fitting touch. if you want to cheap prices, could also use 1/3 folio.
2. title, should be the same size / bigger / smaller bit of your company’s name (depending on your philosophy) and who would have been much larger than plain text. find words who look eye catching / attention, may be a statement may be a question, and may also be exposed to (the impression) and contains the sensationally who fear for reading.example:selling your mattress, then the title fine day -> some wrong with your sleep!selling your web design services -> sales who want to work 24 / 7 with Rp 300.000 price per year?
3. list the benefits that will be a differentiator, who were the reason why the prospect should buy your products or your services pake. should be more than three and be more specific, do not generality.
4. testimonials from your customers, as well as its function to be a reason / puller.
5. note the text and background, do not make the prospect of business require-hard to read your brochure. do not be too harsh, you should use a contrasting color.
6. Measuring the effect of u brochures, whether read or not, how effective, with promo who sounded sensational.example: distribute brochures in public places, then you write “get beautiful souvenirs at our store with NO purchase.” there must be many people who interested and come to your store, you just give it promotional items (such as scrap your existing logo on every page) and most likely (depending on your sales ability as well) prospects will turn into customers.
7. you cut it limited to get the benefits to potential customers who take action now, of course useful for improving the impulsive buying. if not, then read those already interested and think, tomorrow I’ll go to the store, but usually he forgets tomorrow or even buy the same goods at your rivals. example: get 10% discount for customers who deal in November.
8. for print the brochures in good quality, look for printing house who already proved their experience.